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Get your website working for you

One of the hardest things in business is to keep juggling all the plates just to stand still. Or that’s what it feels like!

We’ve been there, (and have these moments of juggling every few months!), when you’ve spent months getting your website just right. You’ve worked hard finding the right words, sourcing the right images. You’ve tested all the functions and that the pages link together. You’ve had friends and family test the site for you too, and you all jumped with excitement when the site went live. Yay! All that hard work at an end.

My website is live, now what?

So, what are you doing now? Your website’s live, right? So nothing more to do on that. Tick it off your list and move on to the next big item on your business agenda.

Right?

WRONG!

In some ways, now your website is live, this is when the work really starts. Now you need to keep the website updated. You may need to update links on the site, and certainly ensure, if it’s an online shop, that the stock is right, and listed at the right price.

You know your website looks fantastic, and has a wonderful widget that is amazing and is perfect for your ideal customer to find exactly what they want. If only they came onto your website and used it!

Now you know your web developer told you that they’d fully SEOd the site, so the customers should be coming easily shouldn’t they? You even paid extra for that part of the service, so you know it’s all fine. You just need to wait until google finds you. All will be well. Right?

WRONG!

Get your website working for you

Your website is an asset to your business. You’ve spent hours getting it just right, and maybe spent quite a bit on it too, so your accountant may well be telling you it better be a good investment and work as you’ve said in your business plan, “or else”. Well, that can be a pressure too can’t it? Making the financials work out?

You can affect who finds your website. You can affect how many potential customers know about you. In fact, it’s often this one thing which frustrates us more than anything else – the fact that business owners put so much time (and money) into a website, then just leave it.

When you recruit a new member to the team, do you just leave them to it? Or do you welcome them, nuture them and develop them?

When you buy a new piece of equipment or software, do you just buy it then forget about it? Or do you spend time learning about it, and how to make best use of all the functions to make your business more efficient?

So why not your website? Why do you leave it alone?

Well, many business owners we support leave it alone for these reasons:

  • I don’t have time
  • I don’t have the money to put any more into the website
  • I don’t know what to do
  • I’ve lost interest – all my effort went into creating
  • It’s not my job
  • I’m paying someone else to do that

We don’t think that’s right that you should leave this wonderful asset unattended. It really doesn’t take much to keep on top of things. Even if you ask someone else to do it for you, you need to know what they’re doing, so you can check that things are working OK, and you’re getting value for money.

This 40 minute tutorial shows you the basics of what you need to do, each month, to keep growing and developing your website, to make it work for you. You’ll get the basics of what you need to do to get your website working for you.

If you want to skip the tutorial and just grab the checklist, well, it may not make total sense, but it’s here for you anyway. Who are we to tell you what’s best for you?

Get your website working for you course

And if you’re really serious about making your website work for you, we’ve created a step by step course just for you. We’re teaching this live over 4 weeks, with some lovely experts, including online marketing expert Alison Rothwell. For more details and to sign up at a bargain price (you wouldn’t even have access to Alison for 20 minutes at this price, but she’s agreed to be part of our teaching team).

You’ll get lifetime access to the course materials, so you can come back again and again to re-watch the step by step tutorials.

get your website working for you

Don’t delay – the course starts 6th November, and will never be at the bargain price of £47 again, so join now and get your website working for your business in 2017 🙂

 

 

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Domain names, hosting, and servers – what do I need?

Domain names, hosting and servers what do i need?

confused about domains hosting and serversThis is a question we get asked a lot when meeting business owners, or business start ups. Even established businesses get confused about domain names hosting and servers when they are looking at revamping or upgrading their website. Here’s some guidance for you to get you more confident to make the decisions you need for your business.

Website terms

When you create a website, for the first time, or re-do a website, many business owners get confused by the terminology web developers use, or what they actually need to do. Being baffled by words doesn’t fill you with confidence when you’re working hard to get your website created, and ready to go live does it?

Domain names

You can own as many domain names as you like, and you buy these through a domain registrar. To check who owns a domain name, use Nominet, or to check who you can register a domain through, use this list here. All registrars will have different prices, so you may want to shop around to save a couple of pounds. We recommend 4UHosting.co.uk who we’ve used for the past 13 years and are UK based, with excellent support.

Website Hosting or Server Space

These terms are often used interchangeably, so don’t be alarmed if the person you’re talking to uses both terms.

Every website needs to have some server space where all the files of the website are stored. They are essentially separate coded files, which link together, (much like the links from this page to other internet pages), and are stored on a big computer. If you are sorting your own website out, you need to purchase some website hosting.

Now, website hosting comes in all shapes and sizes, and there’s no one recommendation for all sites. The questions you need to ask yourself, and your web developer if you have one, are:

  • How much space do you need (if you’re a new website, 5GB is probably enough to start with)?
  • What bandwidth do you need (this is for the traffic to your site). If you’re expecting large scale traffic from a TV advertising campaign, go large, otherwise, for new sites, 50GB monthly bandwidth is likely to be enough
  • What functions do you need on your server? Do you need a MySQL database (you do if you’re using WordPress)
  • How often does the server backup the site? What happens if there’s a malfunction – does the server set your backup site live?
  • Can the server space grow quickly and easily if my website traffic grows quickly and I need more bandwidth, or I need more space for a new function for the site?
  • What support does the company offer & is it in the right time zone for me, when I need it?

The other question you’ll need to think about is, “Do I want a shared server, a cloud server or a dedicated server?”

A shared server is usually the cheapest option, and is one where your website shares a server with many other website owners. This big computer will have lots of files and folders on it, and will have lots of traffic coming to all the different websites stored there. This can be a problem sometimes, if you’re sharing with a site which gets high traffic at certain times and leaves less bandwidth for your visitors. However, when you’re starting out, this is likely to be a good option for you. Cheapest is not always best though, as some hosting companies don’t manage their shared servers as well as others.

A cloud server is a good option for growing websites, or where you get heavy traffic, even if only for short bursts. This option will store your files on ‘clouds’, thus spreading your website across a few different spaces to spread the load, spread the risk, and have more flexibility if there are issues with a site or a server.

A dedicated server is one which only your website uses. You will secure the right space and bandwidth for you with the hosting company, and only you and your website technicians will have access to this space. This reduces all the risk of being infected by other websites on a server, and is suitable for those websites which need more space, and where your budget allows this level of support from the hosting company.

How are you creating your website

Again there’s many options, which is often why people find it confusing, especially when they are starting out.

You can start with free site on someone else’s server, like wix.com or wordpress.com, but you won’t always be able to have your own domain name linked to it e.g. mydomain.co.uk It may look something like mydomain.wix.com. If you need your own domain name, then check carefully before starting on one of these sites, as they’re all different.

Then you can use premium versions of templated sites, again, wix.com or ekm.com for a shopping site. These have templates you can use to set up your site and make it look like the image in your head. If you’re wanting total free reign on the design of the site, these options may not suit you, as web developers don’t have access to a lot of the styling of the site.

You can create your own WordPress website, on your own server space, or you can invite a web developer to set the site up for you. You can use free wordpress templates, which have elements of customisation, or you can choose some paid for themes (often one off charges), to create your totally bespoke site. There are also website developers who will create the site from scratch on wordpress for you (creating style sheets).

Obviously, the cost goes up, with each of these options. Website design is mainly about the time taken to style the site, and then add all the functions you require. A shopping site will take longer to style than an information site.

Finally, you can get a website development company to create a totally bespoke website for you. Depending on your end goal, and what you want the site to do for you, this can be an excellent option to ensure the site looks right to the customer, and the backend of the site is simple enough for you and your team to update.

Still confused? Need some help? Ready to get your website started, but not sure your next steps?

Contact us, and let’s talk you through your options. We have a few web developement teams we work with, plus our own in house web developer to help you fix those little bits which are causing you a headache! We also project manage website development projects from start to finish, or from whatever stage you need support.

We’re here to help you Manage Those Things, so get in touch & let’s get the website in your head, onto a server and live 🙂

 

website terms - domain, hosting, server and website

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