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Do you love your business?

Do you love your business? I do now, but it hasn’t always been like that.

All the businesses I’ve run have come from passions I’ve had, and I’ve loved them all. However, times change, life happens, and I know I’ve fallen out of love with some of these over time.

My difficulty, in business, came when it took me too long to recognise I know longer loved what I was doing, and I held on to the business for longer than was good for me. The business suffered.

The hardest time for me, was when I was holding on to a wonderful business I set up, bras4mums, when I’d stopping loving it. I loved the results it gave it’s customers, but my focus had been taken away onto other aspects of my life, and I knew I wasn’t giving it the attention it deserved.

As soon as I made the decision to let the business go, by selling it to someone who loves it, the weight lifted off my shoulders, my mind became clear, and I was able to focus on my other work and businesses. I started flying again, and loving everything I did.

How do you know if you love what you do?

do you love your businessI often get asked this. For some people, it’s obvious. They know as soon as they wake up in the morning what they’re setting out to achieve, and the small step they’re taking that day to work towards it. For others, it creeps up on you, like it did for me.

It may be that you love working with customers, or creating the product, but you don’t like all the pfaff that goes with running the business. Or, you love working from home and the flexibility it gives you, but you don’t like worrying about when you’re going to get paid next.

When I’m asked this, I get people to simply stop, and sit quietly. I ask them questions, and we explore together what they love, and what they could easily never do ever again. They work through the different ideas about:

  • why did you first start your business?
  • do you love your business?
  • what do you like least about running a business?
  • if you didn’t have to work for money, what would you do?
  • what’s the most important thing in the world to you?

These questions generally spark ideas, or questions that they have been hiding from themselves about what they love, and what’s not so great at the moment.

What’s the difference between love your business & love your family?

Well for me, I knew that when bras4mums came to life, it was a new baby in our family. It wasn’t just that this business was born 6 months after my youngest son was born. It grew with us as a family. Whilst I didn’t have to feed and clothe it, if I didn’t love and nuture it, it wouldn’t sustain it’s own life.

I know some business owners keep their business life quite separate from their family life. There’s nothing wrong with that. But as business owners we are who we are, and bring ourselves to our business. Does that separation mean that this business isn’t part of a nuturing family structure? (maybe that’s a question for another day).

I believe you can love your business with passion, in the same way you love your family. Your business can give you back enough love and support, from customers, and the joy you bring others through products and services, to warrant it’s “seat at the table”.

Now your family may disagree with the amount of time you’re spending on your business, and say, “you love that business more than you love us”. Is that how it feels sometimes? Just think of a poorly child. How much time will you spend with the child to nurse them back to health? Will you do the same with your business?

“I’m not sure I love my business enough”

Enough for what? The time away from the family? Time v Income equation? Effort v Reward?

Go back to the questions I ask my clients. Why are you in business? What’s important to you?

You need to be really clear about what you’re doing with your time, and what you want to achieve. Not just in your business, with your time. We only have so much of it, and we know we want to make the most of what we have.

Find Your Why

I’ve been learning a lot about myself these past few years. I felt there was something missing, or I’d missed something vital. It was almost like I knew I hadn’t found my “thing”. When I read Simon Sinek’s “Start with Why” book last year, everything started making sense again.

I undertook my own Find Your Why session and was amazed at what I learnt about myself, and it was almost like a game of Ker-plunk, where everything starts falling into place. Even though I loved what I was doing, I didn’t know why I was doing it. Once I learnt why all these different things were important to me, I started doing more of each of them, and loving them all even more.

Do you love your business?

If you answer YES straight away, that’s fantastic. I’d love to interview you for our #inconversationwith series, so please get in touch.

If you’re wavering, and saying, something like, “well, I think so”, or, “I love this part of it”, or, “I used to love it”, then maybe it’s time to review what you love doing. There’s nothing wrong with reviewing your business (we should do it regularly anyway), and your role within it.

Let’s book a Find Your Why session together, and really get to why you love your business, (or parts of it), so you can move forward with confidence to grow yourself and your business.

Recently I was lucky enough to attend a ‘Find Your Why’ session with TJ. This session is really worth your time for both your business and personal life. In fact what TJ will get to, is what your personal strengths and traits are and how these can be incorporated into a successful business. TJ is an excellent listener, and this is essential to this session. You need to be prepared to ‘go deep,’ tell the stories you really want to tell and watch TJ bring out the main themes and characteristics to help you bring your core values into your work life.
If you feel like you want your business to be a reflection of you, I would advise you invest in the time with TJ and watch how things develop. We have lots of future plans now and I can’t wait to see how these unfold. Finding your ‘why’ with TJ will help motivate and inspire you.

Angie Webb, Glenbreck Health Ltd

N.B. The Find Your Why session is a bonus in our Confident Business Owner programme, for extra value.

8 replies
  1. Dale Darley
    Dale Darley says:

    I love my business it is who I am, the core of my being and my mission. I’ve had other businesses that I have felt passionate about and they were right for the time. Right now this is me and it’s deeper than just passion.

    Reply
    • Manage
      Manage says:

      I can feel that Dale from what I’ve learnt about you recently. Do you think that this is always the case? Were your other businesses part of your core and mission too? Or just a stepping stone towards it?

      Reply
  2. Emma Launchbury
    Emma Launchbury says:

    Ahh, T-J! I know it was a tough time for you, but I am so grateful that you set up bras4mums in the first place and then entrusted your ‘baby’ to me! I love running the business and supporting so many women across the country and I hope to continue to love it for many more years 🙂 xx

    Reply
    • Manage
      Manage says:

      Ahh Emma, it was so lovely to literally pass my 10 year old ‘baby’ to it’s new ‘Mum’ who I knew would love it and nurture it in a way I couldn’t anymore. It’s a real delight to see you grow it, and do the amazing work you do supporting pregnant and breastfeeding women across the country, when they’re often feeling very vulnerable.

      Reply
  3. Dinah
    Dinah says:

    Very poignant blog TJ. I can see you are following your true path and helping others. I totally agree and remember doing my last cycle of What and Why on the top of a hill in Barcelona a few years ago. Whilst I left behind a business where my passion had died (and I’m not sure ever really existed). The areas where my true passion really lay was logistically complex and financially unviable. So I’ve compromised and coach, train and consult in areas where I have expertise and knowledge and volunteer in the areas where my true passion lies.

    Reply
    • Manage
      Manage says:

      Thanks Dinah. It’s interesting isn’t it, that it doesn’t have to be our business that’s our passion. It can be other aspects of our life which light us up from the inside. Great to hear how you’re mixing things to get everything you need to share your skills, talents and passion with others. I’m looking forward to learning more about you.

      Reply

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  1. […] no need to be embarrased about running a business. You’re doing this because you love it, and it’s meeting the needs of your customer. This person you’re talking to may not […]

  2. […] your business aren’t coming from you, or are your words, they won’t sound genuine. Listening is so important to business […]

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