Posts

, ,

Blogging for business – why bother?

You may think blogging is ‘old hat’. Or heard that blogging for business is “a waste of time”. Yet, there’s a lot of businesses who are growing their online visibility through blogging. What do you do? Why bother with blogging?

In our recent #inconversationwith business blogging expert Sarah Arrow, she walked us through how she’d taken her husband’s business website from no traffic, to 700 visitors a week, which led to a massive increase in sales. That’s how her blogging for business journey started. She, and Kevin, now help many business owners to write content on their websites to grow their business reputation and increase sales.

Why bother blogging for business?

in conversation with sarah arrow blogging for businessAs Sarah said so eloquently, “If you want to leave those customers for me to have, that’s fine. I’ll take them!” She went on to say, “when I asked my customers how they’d found us, they said, “I typed it in google” ” Simple as that!

Sarah told me how she wrote blogs, (or posts, or articles), whichever term you prefer that answered customer queries that she was getting on the phone. She wrote posts that helped her understand Kevin’s transport business. She wasn’t a writer, and didn’t want to write. However, she found that, when she wrote a post, (on BT Tradespace which is where she started blogging for business), that the phone would ring with a booking, or enquiry. Instead of writing 3 times a week, she decided to write daily, to keep the phone ringing every day.

The more you write, the more people are able to get to know you. They understand how your business works. They understand, know and like you as a business owner, and know they want to do business with you.

We discussed that many business owners are frightened of blogging, for all sorts of reasons. The main one I see and hear, is those businesses who aren’t wanting to be visible, or aren’t certain about what their business does, so aren’t able to talk about it. Others are scared that they’ll say “something wrong”.

What do your customers need to know?

If you’re ready to get started, and I highly recommend Sarah’s 30 day blogging challenge as a starting point, then start with talking to your customers about what they need to know:

  • About you
  • About your product or service
  • Why did you set the business up?
  • What can your product or service help them with? In marketing speak, what “pain” does your product or service “relieve”
  • What do you offer that they can’t get from another business which sells the same product?

And that’s just a starting point! Can you see? Whether you like the term blogging, or content marketing, all you’re doing as a business, is sharing your skills and knowledge with your customers and potential customers.

You’re helping your website be found by people searching for places to get a particular product, or fix a particular issue.

As Sarah said, when you’ve got water gushing everywhere, you simply need the first plumber that comes up in your google search who can come right now. If Joe Bloggs Plumbers who lives down the road doesn’t have a website, or is consciously promoting himself online, he’ll not be found when you search for ‘plumber’ in your area.

How to get started with blogging for business

I recommend Sarah’s 30 day blogging challenge. It’s focused on blogging for business & not only takes you through the writing aspect, giving you ideas of what to write about, but also how to set your website up to get maximum traffic.

The Business Cheerleading Club supports all aspects of business, and we’ve been exploring with some members the how to of blogging, and have even helped add a blog to a website to get them started. Each month we explore a business topic, but as a member you can ask questions, get support, and share your blog links to get extra traffic from club members.

In fact, the last two Action Spotlight Coaching sessions have focused on content creation and blogging for members. We talked through the types of content they could create, and how they could schedule their time to blog regularly, to “improve your writing muscle”, as Sarah said.

I like writing, and sharing my knowledge by blogging for my business. I know it’s increasing traffic to my website, as my stats tell me that too. I’m getting more potential customers find me and talk to me, and it’s growing my business.

Do you blog for your business? Or do you think you’d like to get started now you know a bit more? We’re here to help 🙂

Advent – Day 9: Online Visibility Academy

Online Visibility Academy

Day 9 and December is whizzing by. Today I’m introducing you to some more lovely people, who run the Online Visibility Academy, who are skilled and knowledgeable in so many ways, and have helped us so much in getting our business growing.

I’ve known Sarah & Kevin Arrow for probably about 8 years, and followed their business growth and development, whilst dipping in and out of learning with them and from them.

Sarah is probably best known for her blogging knowledge, and running the 30 day blogging challenge, which I’ve done a few times and always dip into the resources for ourselves and our clients, but this is just one small part of how she helps businesses to grow.


online visibility academy

Marketing your business as an entrepreneur can be tough at times. You’re not just an entrepreneur; you’re a parent, a sibling, a partner, the chef and the bottle washer… You have some many capes and masks, it can be hard to remember who you are at times! And then there’s business you. You need leads, you need products and services to launch and then of course you desire leverage in order to live the life of your dreams. In fact, it can seem like you’re from outer space, that everyone everyone else is a digital native or speaking another language at times.

Don’t worry, we’ve got your back. We support business focused superheros, like you, in growing your business using digital marketing. You’ll love how your time is freed up, your influence increases and your bank balance grows.

Online Visibility Academy

From How to set up your wordpress website, through Leads and LinkedIn, to Optimise Anything, and everything you need in between, we’ll teach you how to be visible online.

You take the online courses at your own pace, and we support you through our online groups, or our Visibility VIPs coaching programme.


Sarah and Kevin are so generous, and we’ve loved all the courses we’ve done with them.  The style is simple to understand, and you can go at your own pace, with their help along the way. The support groups they have are filled with wonderful businesses and helpful people, so there’s always someone on hand to help you with a technical detail for your website, or a general, “what do you think I should do about” type question.

It’s a real pleasure to showcase the Online Visibility Academy in our advent calendar. It’s a reverse one today, as they’ve helped us & we’ve learnt from them. They’ve helped build our confidence these last few years, and we know they’ll help you too.

For more information about Online Visibility Academy and the individual courses available, contact Sarah and Kevin directly:

Facebook – FollowTheArrows

Twitter – @SarahArrow      &    @KevinArrow

 

, ,

SarkeMedia courses

We love what we do, supporting clients. You may be surprised that we work with specialists too. We’re always learning new tips, and keeping up to date of new software and algorithm changes. We may sometimes suggest you learn from a specialist, and/or we’ll walk alongside you and a specialist with a particular project. We’ll always give you options, as we all learn in different ways, and what suits your business partner, may not suit your style.

thank you sarkemediaOne of our favourite companies we often refer clients to, offer training, coaching and 1 to 1 support, are Sarah and Kevin Arrow from SarkeMedia who run the Online Visibility academy. We’ve worked with Sarah and Kevin for years, so we can highly recommend their work.

Some of our own courses dovetail into their work, like our Get your website working course will lead you onto some of their courses for more detailed work, learning about a specific area of work, or to really drill into an area you need to really master in your business.

Whilst we recommend Sarkemedia and the Arrows to you, for their breadth of knowledge and success with online visibility for themselves and their clients, here’s some highlights some of clients have enjoyed with them directly:

Leads and LinkedIn – This package to teach you how to use LinkedIn to generate more leads is taught through daily emails with a task to learn or do each day. The Leads and LinkedIn programme is supported by the Arrows through a LinkedIn group (where else!). If LinkedIn is where your potential clients hang out, then you need to be there to hang out with them too.

Business Blogging Challenge – This is a 30 day challenge, delivered by email every day, which takes you through everything you need to know about Business blogging. From why you should have a business blog, to how to set it up, to keywords, (what they are and how to find yours), images, linking, guest blogging, and all things in between. This challenge is supported by a Facebook group which has over 4,000 people either doing the challenge or who’ve completed it.

Marketing Success Strategy Bundle – An amazing bundle of marketing strategies for whichever way you want to promote your business. Done for you marketing strategies which take the effort out of the planning and scratching your head stage, so you simply use your time to get on and do the marketing for your business. We love this one 🙂

Optimise Anything – Just like it says, this course will teach you how to optimise anything. Not only is it important to optimise your website to be found for your keywords, but you’ll also learn how to optimise your Facebook page, your Instagram account, your twitter feed, and many more things you may not have thought can be optimised. Ensuring everything is optimised helps your online visibility, and ensures people find you and trust you for what you do.

This programme is delivered in an online course format, with tutorials, checklists and support. You go as fast or as slow as you want.

Create a business website from scratch – Using WordPress. Step by step tutorials to show you how to set up a wordpress website from scratch. Yes, it’s that simple!

Client Clairvoyance – Find out what your clients are looking for, and develope your business to suit their requirements. Then use that knowledge to market to them in the way that suits them best. If you’re currently unsure what your clients are really after, this will lead you through a step by step process.

Delivered on their course platform for you to go as fast or slow as you like.

Autumn Bundle of Awesomeness – An amazing package of a variety of courses with Sarkemedia old branding which they’re virtually giving away at this price! Even if you don’t need something right now, grab it as you have lifetime access to all their courses.

 

Manage Those Things can help you manage all aspects of your business. Sometimes, however, we’ll advise you to work, or learn from, specialists, like Sarah and Kevin from Sarkemedia. If you’re wanting to improve your Online Visibility, talk to us about your goals and where you are now, and we’ll advise the best way forward for you.

Have you done any of Sarkemedia’s courses? Are they right for you?

Save