Posts

,

Is your website working for you?

Your website is a real asset to your business. Is your website working in the way you want it to? Is it bringing you new leads, new sales, supporting customers, making your free resources available easily to your clients?

Is your website working for your businessYou will know if your website is working for you by the results and measures you check regularly – sales, enquiries, traffic, downloads. So, if your website isn’t working quite how you want it to right now, read on. (If it is, and you’d like to be a guest on our #tipsforbusiness interview series to share how you’ve got your results, please get in touch. Other business owners would love to hear from you).

3 tips to get your website working for you

Add content regularly to your website. This could be new products you add, or resources for your clients to download, or creating articles of interest to your ideal customers. It will depend on your business and the purpose of your website.

By adding content regularly, you’re telling the search engine bots (that crawl around your site every so often), that your website is alive and well, and that your business is available to serve customers in your particular area of work.

Think about it. If you visit a website and it’s not been updated since 2014, what do you think about that business? Ready to serve you? Or out of business?

Create links to your website from other relevant websites. Essentially, if your website is showing up in relevant business directories, and industry, or local searches, (where your customers are looking), you’ll be creating quality backlinks to your website. The more backlinks, the more your own website will be well thought of by the search engines.

There’s more about this on our Commenting article, which is a perfect way for you to start creating backlinks to your website from relevant.

If you ask a friend to refer you to their favourite restaurant you trust them right? So, all backlinks are doing, are telling the search engines that your website is a recommeded place to go for xyz information.

Ensure everything is working on your website. Sometimes we update a page, or remove a product that we no longer stock. However, if we’ve linked to this page or product somewhere else on our site like on a blog post when we first introduced this product to our range, or when it was on special offer, that will create a missing link on our website.

The easiest way to check that everything is working well, is to regularly check your google webmaster tools. If you haven’t got this set up yet, our tech team can sort this for you, as it’s a valuable tool recommended by the search engines.

When you reach a web page that’s no longer there, what do you think about that business. Is that website working for their business?

Need help getting your website working?

We know it’s not everyone’s favourite thing, getting technical. Or even focused on your website asset. Many business owners we speak to find their website, and online marketing scary. It’s just not “their thing”. However, those same business owners aren’t flush with cash, and/or don’t trust others to touch their websites either.

We’ve created a 10 step process to walk with you, so you can learn how to get your website working for you.

You can download our free checklist by adding your email below , or join our 10 step programme to walk you through each step and make sure you understand each part of it.

The first 10 applicants will pay only £97 for this 10 step programme, done at your own pace, which includes a one hour audit and action plan call, plus a year content planner, (together worth £114), then the price goes up to £197.





If you want to talk to us before you buy this programme to check it’s suitable for you, use ourcontact page.

 

 

,

Are you making the most of your website assets

Business assets are often thought to be cash in the bank, property and stock. Your website assets are just as important, even if they’re not listed on your balance sheet.

I know some businesses will have a value put on their website as an asset in the business. Often when a business is sold, the website assets are clearly part of the pricing, and due diligence within the sale.

However, when we work with clients website assets are often not valued in the same way as stock is.

What do you mean, website assets?

website assetsWell, you have your business website don’t you. It may be simply a place for people to find out basic information from you, or it may be your whole business, with stock or services being bought & used from the website.

If you have a full e-commerce site, or site where people come for training courses, then you may well consider your website to be one of your biggest assets in your business. However, this isn’t always the case.

I’ve also helped people create their own website, and once it’s created they just leave it there and expect it to “do it’s job”. Huh? Getting a website live is only the first part of the journey. Now you’ve invested in a website, you need to make it work for you. [We’ve created a 10 module course, with 6 months support, for business owners, as we see this a lot. It’s for anyone with a website that wants to make the most of this asset you have. It’s still being re-worked, hence the price].

Outside of your website though, are all the things linking to your website, which are also considered part of your website assets. Such as, links to your website; social media channels; google my business profile; profiles on industry directories. Everything digital, linked to your website is part of your website assets and helps to maintain your online profile, and your business reputation.

So when that person advises you to start doing some blogging, or linking to your website from your instagram account, they are telling you to put some support in place for your website assets. Having a website sat in the inter-web by itself isn’t enough. It may look beautiful and be perfectly formed, and run so smoothly that it’s a dream for your team to manage.

You may think I’m being cruel here – it’s just some files and technical coding (my web developer friends aren’t going to be happy with me are they?). Yes, they’re your files and coding and they are unique and special to you and your business. And that’s exactly why I’m being honest – look after them. Love them. Love your website and it will love you back.

Make the most of your website assets

There are some simple things you can do, fairly easily and regularly, if you’re looking after your website yourself. Or you these are the things you need to get your web or tech team, or online marketing support team to do for you. These are basics. It’s not a full list, but it’s a start for you to get making the most of those website assets you’ve already got:

  1. Create new articles regularly. Now our friends at SarkeMedia will say creating new content every day will really make a difference. It will, but we’re just starting here. So let’s say you add something new to your website twice a week. We highly recommend the 30 day blogging challenge, run by Sarah and Kevin Arrow. You’ll learn far more than just about blogging, and their support is excellent. You’ll also see that if you use their strategies, you’ll see results to your website traffic, and online engagement in general
  2. Create links to your website from social media Now there’s all sorts of suggestions about how best to do this, but if you’re starting from nothing, then doing something is better than nothing. Depending on your business, and your target audience, you may use a variety of social media channels. Use what’s right for you, not what your friend tells you to do.
  3. Ensure your business details are on the relevant industry directories, or local pages and are kept up to date. There’s nothing that annoys us all than details being out of date is there?

If you need help working through what you’ve currently got, and create a plan for making the most of your website assets now you understand a bit more, why not book a call with Tracey-Jane? Or join the Business Cheerleading Club, and talk things through there with club members, or use the Action Spotlight coaching session to work things through.

Do you think about website assets in your business? Do you look after them as lovingly as you your property and stock?